The aim of this project was to create a visual trend whereby members are connected and accepted by adopting a specific attribute. To this end, we circulated flyers throughout college advertising free head shaving, in the hope that as more people participated, a trend would begin to form. Once each participant’s head had been shaved, portraits were taken looking downwards. We then retained their shorn hair to be placed on the floor underneath each photograph. This was intended to demonstrate that on the path to conformism there is a risk of leaving behind what really defines one as an individual.
Project featuring Mr Alves